Robinhood is the latest financial platform to announce that it is expanding its services to include a feature that enables automated investing for cryptocurrencies.
The fall occurred against the backdrop of pressure from international exchanges that sell items based on currency values.
The company has headhunted some incredibly big names in finance as plans for continued expansion unfold.
Wall Street investment bank Goldman Sachs has canvassed some of the world's most prominent investors - as well as their own analysts - to assess the current status of cryptocurrencies as a genuine investment proposition.
Bitcoin prices rose sharply ahead of the weekend, with market commentators saying the rally underlines the febrile state of global financial markets.